Wining and dining is no longer a production limited to formal nights in. Working with the Gallo team, we embraced these changing tastes to launch their new pre-mixed cocktail in a can: Barefoot Spritzers.
We developed a series of social content that showed off all the places you previously couldn’t get a cocktail. Can you take your Spritzers? #YeahYouCan.
The brand called on us to activate across all of their strategic partnerships. This lead to content and experiences with the Ottawa Senators, Edmonton Oilers, Toronto Blue Jays and Montreal Pride.
The content celebrated the partnership between the brand and partners and was pushed out by both on their social for fans.