GAS

Background

The PSA was loved by fans for posting lots of highlights and replays online, but this was diluting reasons to subscribe. After user research, we realized that people weren’t subscribing because they were getting similar content for free and SquashTV wasn’t seen as a resource for improving one’s game.

The Challenge

Grow the PSAs VOD platform, SquashTV. The PSA took a gamble by building its own VOD software that would livestream all the major tournaments. But despite an excellent platform, few people were paying to join. We wanted to know why.

Through a process of sensitive culling of content, building a funnel to paid STV users through a lite offering, and an evolving database of coaching videos, we grew <banner-heading>organic and paid followers<banner-heading> substantially in our first year as a partner.

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BACK

We needed to create fun, non-game content, passionate brand positioning videos, and form a partnership with SquashSkills, the preeminent Squash tutorial destination. TLDR: We needed oohlala and oohrara.

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Professional <marquee-text-span>Squash Association<marquee-text-span>

Impact

Within 12 months, we increased subscribers to SquashTV by 28% and their Free STV Product by 40%.

In addition, a 30% increase in YouTube subs led to a partnership with Facebook and sizable investments from notable sports venture brands.

PSA

Background

The Challenge

Through a process of sensitive culling of content, building a funnel to paid STV users through a lite offering, and an evolving database of coaching videos, we grew <banner-heading>organic and paid followers<banner-heading> substantially in our first year as a partner.

The Work

Impact

28% Increased subscribers

30% increase in YouTube subs