Lumbr Hockey


A money hungry market

The hockey stick market is monopolized by 4 major brands selling their sticks at 90% margins. What people don’t know is that their sticks are made in the same factories in China as lesser-known brands, making the quality almost, if not, identical to competitors you would have never heard of, until...


A smart insight

Because the Big4 monopolize major league sponsorships, restrict retailers and e-commerce sites by flooding their shelves with new SKUs, an online marketplace specifically for these challenger brands was desperately needed.